Information

Product options explained and guides to setting up your artwork.

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Paper weight is measured in grams per square metre or GSM as it is more commonly known. This guide allows you to understand the weight of paper. In general, the higher the GSM rating the heavier and thicker the paper will be.

150gsm – A standard lighter weight, but durable paper, commonly used for flyers.
250gsm – A mid weight paper which is the starting point of heavier card.
350gsm – A heavy weight card, strong and robust, a good in-between choice.
450gsm – A luxury heavy weight card, shows premium quality.

Lamination is a very thin film that is applied to your product after the printing process. Lamination provides extra protection, a look of quality and how it feels in the hands of your customer. Colours and images can be enhanced whilst protecting the product from ink ‘rub off’ and damage increasing it’s life.

Matt lamination gives a professional, elegant, softer, more contemporary look and feel to your product.

Gloss lamination can produce deeper, cleaner, crisper lines making the print look more eye catching. The reflective finish is great for grabbing attention.

Folded Leaflets – When supplying artwork with a landscape fold it is important that the front and back page are supplied as one page with the front orientation correct. The 2 inside pages should also be supplied and as one and rotated 180 degrees so the inside text is at the top and reading upside down. Failure to do this will result in the back of the job printing upside down.

Images – Try to ensure all images in your design file are high-res, the standard for which is 300dpi (dots per inch). The lower the dpi the worse your image(s) will look when printed,so please bear this in mind when scanning, manipulating or sourcing images for your job.

Fonts – Please ensure that all of the fonts used in your design file are included with your job, or converted to curves/paths/outlines prior to submission

Ink Tolerance – Due to the ink tolerances involved in the printing process and options such as paper types and finishing options, slight variances in the finished printed colour is inevitable. This means that although your job will be printed within the tolerance and to ISO standards, the finished colour may be slightly different to how you anticipated it, and may not be an exact match to your original colour in your design file.

Screen Colours – When viewing your artwork on-screen you are looking at colour which is made up of red, green and blue light, and these colours cannot be exactly replicated with ink on paper. How the colours appear to you on-screen will also vary hugely depending on how/if your monitor is calibrated. Ensure all Spot Colours are converted to Process Colours prior to upload.

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